Cyberculture--Apple Culture

Walk on street today, it's easy to find the exist of Ipod anywhere. Apple is changing from a brand of technique to a new fashion and culture. The market share of Apple in Mp3 player can proves it.

New iPod Touch

Iphone

From the product history, we can find the Apple's development is similar to a genre's development in culture. From first Ipod, then Ipod Mini, Ipod Video, Ipod Nano, Ipod shuffle,Ipod Touch and Iphone. The customers choose Apple is not for its performance, but its culture. It's a sign of new culture and fashion. It influences people's life and behaviors as a new culture.

Ipod is a good example of the cyberculture, which is a real culture.

Conclusion about this period

After this period of learning of Media&Cyberculture, I got a basic understanding of the concepts in this interesting course. At the same time, I made a primary cognition of the real part of culture within it.

Through my reading, watching and collection of the related resourses, I got my personal view and question about this course. And I shared my view with classmates through the disscussion.

In reality, the best point of this course is the type of the assessment, which is asked to finish with a Blogger and Wikispaces. It's really a good way to show the outcome of cyberculture learning. The WEB2.0 is one of the most important and useful invention in the cyberculture.

In my opinion, Blogger is much better than Wikispaces, for it is easy and convenient to use. As a member of WEB2.0, the participation is very important, so this easy way for user seems much more important. At first, I always made some mistake with the management with wikispace. SO as to I had to delete all my work to make a new one. It's a calamity to everyone as me.

But in the steady aspect, Blogger will lose the user for it's fallibility. I lost my post sometimes, which makes me have to republish my post. It's a evil to data and users, even itself.

It's a quite interesting world of Media& Cyberculture.

WEEK9 Generative, Robotic and Participative Art

In this week, the lecture is continued with the topic with Generative Art, Robotic Art and Participative Art.

The difference between them is the first question we should solve. The generative art is a new way of art which is based on the computer technology, running with the program's control. Its creative art is limited by the level of technology. As the video below, it shows a generative art.

As another new style of art, the Robotic art makes people easily associate it with robot. Of course this thought is correct. This kind of new art is built with the technology of robots. It doesn't change the real content of art, but only changes the main body of the art executant. The creator of the art is still the people, not the robots. People use the Telepresence to control robot finishing the art painting or others. As an example in the Viedio

Participative art can be seen as the summary of the digital art, which create a way to make everyone participate. This character is from the digital art itself.

Hypertext?Cybertext? Chatterbots? MOOs?

the battle of hyper/text

This week's theme is the Computer-mediated Textuality, which is a advance and evolvement of the traditional texts.

In my opinion, the most important difference between hypertexts and texts is the electronic linkls. Sometimes, the hypertexts is base on some printed-based texts, such as the hypertexts for some concepts which is from the books.

But hypertexts really provides a new wide easy way for reader to focus on the objective parts, which they are looking for. As the mulriple character of hypertexts, it provides much more information when people read with its help.

I think the worries about the hypertexts' influence to author is needless. The theory about "Author's death" is absurd. Hypertexts' basic definition won't lead to the death or destory to the traditional author. Hypertexts is based on the hundreds of thousands texts from author, it's only a new way to make a new combination by the links with the texts. Author is the source of the hypertexts. It will change its supply mode, but won't be disapear.

In the video above, the director describes the relationship between texts and hypertexts as the enemy. It represent the situation as a new war, the bettlefield of texts and hypertexts. But I don't agree with this viewpoint, for it emphasizes the difference and excessively. It doesn't take enough importance to the connection and hypotaxis between them. The hypertexts is only a new way uses link to rebuild the original texts, it won't instead of its sources. No texts, no hypertexts as well. So this war won't start for their close connection.

Cybertext, Chatterbots and MOOs can be seen as the development of hypertexts with new systematic application or operation. The MUDs and MOOs becomes to a very important and valuable part in E life. So the hypertexts can be considered as a landmark in the internet cultural development, and it is also important in cultural area.

Struggle about piracy with file sharing

Sharing is Caring - Pro Piracy Commercial ? No!!!

Following with the topic for last week, the internet technology makes more way for new piracy, which is mainly based on the file download and sharing. This is really a common behavior even happening on ourselves.

The file sharing really brings much more convenience to our daily life. It's easy, convenient and free. All the people will accept it and like it in personal view. So the view from people makes struggle against the view, which is from the right and interests from producers.

The focus of the struggle is whether file sharing should be considered as a piracy and crime, and whether it should be forbid.

Considering this problem from the external view, the sharing obviously shoud be defined as a piracy and must be limited by related law. Because it destoryed the related industries and culture renew, in the way it reduce their income. If the industries was force to closed, the related market will appeara situation that supply is less than demand, the price will increase, the people will pay more money on it. The piracy will be more popular for the reason high price. This bad circle will run once and once again. From the long views, this sharing activity should be limited by law. Only in this way, the related market can develop in a well-balanced way.

Especially for the P2P software in recent years, it makes the file sharing through internet to a easier and speed way.

Piracy: Good Copy or Bad Copy

As the traditional talks aphorism in China,

"The innovation is a sword with double blades."

which means the innovation always has its good dide and bad side.

In this lecture which is about The Commercialization of the Network, the commercial web appeared in our sight. As a new style business based on internet, it has its shortcoming needs a standard or ruler to limite. Piracy and file share bacomes to the most important appendant of it.

According to the internet technological developmentg and support, the speed up of the internet service, download becomes to be one important part in people's daily cunsumption. people search and download all the resource as they need from internet with pay or free. none of them thinks about the Intellectual Property and the influences to the producer and publisher. The process of download is a process of robe, which is a crime.

Especially in the record and film area, the destroy from piracy is deathful. The MP3 and movie download will decrease the sales of disc and box office income of film. It leads to the income is much lower than budget, even lower than the costs. As a result, some producer will close down for owes. So the download of music and movie threaten the related industries' development badly. It should be limited with a effective law.

In this video, some people are making their inventation of music in a remix way. This way is based on others' product, only make some change or edit, then use them as a new original music in commercial use.

The real way of inventation is based on original resource or thoughts, not from others' work. Their way is a simple change or edit on others' work with a copy, it's a kind of piracy which is a crime. Even worse that they spread it in public activities with commercial purpose.

WEB 2.0 Good or Bad

In this week, the most important concept is the WEB 2.0 technology, which really brings a lot of change in people's daily life. I think WEB 2.0 creates the possibility that we finish this assessment with the blogger and Wikispace, which is a new and creative way.

WEB 2.0 makes everyone of us becomes to the real part with our personal activity to build or extend the effect of internet or cyberculture in our life. It makes everyone as the journalist by recording their daily life as the news sources. all of people's thoughts can be published immediately as they want, and becomes to one part can be searched and read on the internet. It brings the cyberspace more freedom and energy.

In this short video above, it showed the characters of WEB 2.0 technology and the WEB 2.0 life. It emphasises the difference between traditional texts written on papers and the digital texts. the digital texts is not only better with its flexible, but also the form. But the real successful and creative point is not the digital link between the digital texts, it's the writer of these texts, who includes everyone takes part in the internet . WEB 2.0 makes the link with search engine becoms to a deeper connection between people and people.

Some people are struggling about whether the WEB 2.0 is good. in my opinion, this struggle is needless. This group of people just focus on the little disadvantages of WEB 2.0, then make a presentation with saying it's bad. Anything has its advantages and disadvantages, if only it can bring much more benefits than its shortage, it can't be considered as a bad thing.

so WEB 2.0 is good with its changes to people's life.

What is most important to a News

Last week I talked about the News and its growth process. During these days, I was thinking about the question "What is most important to a News" all the time, and I searched some meterial about it.

The key for the question is based on the difference between traditional News and the new style News. As I talked last week, everyone can produce the News and put them on the Internet to share with others. But the doubt is whether this kind of news own the value or the real loyal reader.

In reality, when we talk about the News, most people will remain the appetence to traditional News. Most of the News spreading daily is from the traditional media. By this way, it's easily to prove that the new style of News is only a feasible way of News production, but it is still in a developing stage. The traditional News is still hold the most readers.

The News

This topic of this week is mainly toward the News. I'm very interested in this part of content.

• First of all, the definition and concept of News is the most important to me. I had never thought about what the News is before i attended this lecture. In this course, News is defined as a collectivity of information from all aspects which is used to spread and share. I summarize the key points of News. 1) Collection of information 2) No limite of source 3) Get ready to be spread and shared.
• According to the development of communication technique, the spread channel of News is developing all the time. In another word, the technnology influence and limit the style of News all the time. From the original speaking way beame to the Internet issue, every time the technical change would lead to a advance of News. In my opionion, the most important improvement for News is the invention of letter and writing. The invention of writing create a new fixed way of recording News and spread exactly. The following advances were all lead by this direction.
• The most distinct difference of the News in different terms is the promulgator. The activity of mass incresed day by day. The News is becoming to be owned by everybody with the Internet. Everyone can produce the private story to be the News. That's the current News. And It's a new way of fashion life.
• At last, I want to talk about the need of News in the society. All the people are interested in the News especially for the News happened towards with ourselves. The coffee shop and afternoon tea became to the promotion of News. They provided the space and time to people for reading and talking about the News.

WEEK4

Alife ,AI, Cyborgs


In this week, the lecture of cyberculture was very interesting. Because we make a explain of the definition of Alife, AI and Cyborgs. I think all the boys had a dream about the robot when they were children.

In the class, professor showed us a short video” The borg queen speaks” which is from the “Star Trek”. It's attractive to us.

After watch the video, it’s easily to summary the video as the physical combination with the robot and advanced AI technique.

Refer to the AI technique, Alife and cyborgs, I want to talk about the influence to our daily life from them. The most familiar example is the PC games. All the games run with a independent AI engine PC program. When we take part in the game, we can adjust the level of AI, it proved that the AI technology is related to the designer’s ability. And it can be controlled in a prescient range. In recent years, the AI technology is widely used in daily life. Such as the house, car, security etc. The research of robot is the focus all of the world. It’s a important standard showing one country’s technique level. But how to use a cheap and safe robot in the real daily life is the key problem in science area.

Nowadays, the robot is limited in exhibition. But it must be used in common life someday.

Week 3

The Birth of Cyberspace

In this week, the most important proceeds is the whole process of cyberspace’s development.

When the word was talked in first time, the cyberspace is considered to be a fantasy and dream. It was unbelievable to people that there will be a world built base on the data. Everything is made up with data. In another way, due to this fantastic idea, the scientists made the research around data in this direction.

The source of word “cyber” is interesting and dramatic. The word “cyber” can represent the basic notion which is the control of everything in the new world with the computer technology.

I am very interested in the concept of virtual and virtual world. In my opinion, the virtual reality must be created on the real world base. Because the sensory experiences used in virtual world are from people’s daily life which is belong to the real world. Without the basic elements in real world, the virtual world will stop developing.

When people pay attention or immerse in the second reality, their body is still locate in the real world, but his mind and the soul is in another world. This lead to the separation of mind and body such as a people travel in the internet game. But the sensory experience will also connect both of the two worlds together. A people won’t change his character in two different worlds.
That’s what I want to talk in this week. They are interesting but difficult questions about the virtual reality and cyberspaces.


The Problems about the Cyberspaces
In this video" Cyber Identify", the most obvious problem is the cyber identify and the make up in the cyberspaces. Anyone can use any name, with any age, occupation and any other lelated informations as need. So the cyberspace is still a developing stage without a standard and ruler. It seems too unreal to people rely on, sometimes it's fearful.

Week 2

New VS. Old

In this week, the most important point of lecture is the difference between new media and old media. After the class, I make a search of the reading meterials about new media and old media. I made a summary of the dufference about new and old media.
According to the different medium of spread, media can be devided into 4 levels. These 4 levels is base on the different stage of developing process. First level is the media rely on the traditional newspaper. The radio and TV technology can be defined as the second and third levels. The lastest one is base on the internet technique, which is considered to be the new media. But this special new group is made up with two parts. One is the traditional media advance with new internet technology, another one is the new media born with the new technology.
The differences between new media and old media:

• The spread way. New media rely on the internet to spread its message. But the audience is not only the receiver of the message, but also the producer, poster or focus.
• The concept and content of the 2 types of media is different. Old media take importance to control and filter the information, then send them to audience. But new media prefer giving more space for the imformation and make more free communication.
• Advertising is a important difference to these 2 media. In old media, the more attention people paid to the media, the more advertising profit media can get. But it's absolutely different in new media.

Media & Cyberculture Week 1

Basic Understanding of Media & Cyberculture

This week is the first week for the new course, I think it's a good start. I learnt Advertising & Marketing Communication before I chose this course and I have been interested in the Media study all the time. When I finished my undergraduate study, I chose to learn Media MA to connect the two subjects together for that I want to be a professional advertise expert.

I read some books about media study and basic media knowledges, so I had basic cognition of media. Before took this lecture of Media & Cyberculture, I had no idea about what was cyberculture. I was very interested in the subject, and I was looking forward to draw more knowledge from this course.

After the first lecture, I think the most important gain for me is the definition of Media and Cyberculture.

• Media

Different from the original cognition of media, all the medium which can transfer the message from producer to audience. This definition make the range of media much wider. The billboard, telephone and other medium also can be called media.

• Cyberculture

In my opinion, the key point of cyberculture is the culture. Cyberculture is the effectiveness in social and political area which is from the technologic development. It's not the new technology or the new cultural trend follwing the technology. It is towards to the feedback from the social. according to the technologic development, the changes in people's daily life lead to the advance in every aspect in society. I think the most typical example for cybeculture is the protection laws for children with internet, the policy is the best representation of the social change for a technological development.