Walk on street today, it's easy to find the exist of Ipod anywhere. Apple is changing from a brand of technique to a new fashion and culture. The market share of Apple in Mp3 player can proves it.
New iPod Touch
Iphone
From the product history, we can find the Apple's development is similar to a genre's development in culture. From first Ipod, then Ipod Mini, Ipod Video, Ipod Nano, Ipod shuffle,Ipod Touch and Iphone. The customers choose Apple is not for its performance, but its culture. It's a sign of new culture and fashion. It influences people's life and behaviors as a new culture.
Ipod is a good example of the cyberculture, which is a real culture.
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